Melbourne, Australia

Your business,
automated.

Websites, automations and AI tools for small businesses.
Most projects from $300. No jargon. No lock-in.

See What I've Built Talk to Rod →
$0
Revenue automated
0
Saved per week
0
Live 24/7 systems
What I Do

Three things. Done properly.

I focus on the three areas where technology gives small businesses the biggest return on investment.

Business Automation

New enquiry comes in → email sent, calendar blocked, follow-up scheduled. Job done → invoice out the door. No one touched a thing.

  • Emails & follow-ups on autopilot
  • Automatic invoicing & quotes
  • Your calendar, forms & CRM in sync
  • Everything talking to each other
Get started →

Custom Websites

Sites that look like a million bucks and actually convert visitors into customers. Built fast, mobile-first, and ready to take bookings or payments from day one.

  • WordPress & custom builds
  • Online booking & payments
  • Mobile-first design
  • SEO-ready from launch
Get started →

AI for Your Business

The businesses winning right now are using AI tools their competitors don't even know exist yet. Get ahead before the window closes.

  • AI chatbots for your website
  • Smart document processing
  • Automated customer replies
  • Business data & insights
Get started →
Real Work

Live. Running. Getting results.

No mockups. No demos. Every project here is running in production right now.

Automation Email Dropbox API Google Sheets

Photography Workflow Automation

A photography business was manually emailing 100+ schools, tracking orders in spreadsheets, and uploading files to Dropbox by hand. We automated the entire pipeline — from order intake through to file delivery and email confirmation. It just runs.

100+
clients automated
~8 hrs
saved each week
0
manual errors
Payroll Deputy API Gmail

Automated Payroll System

Manual payroll replaced with an end-to-end automated system. Pulls hours from Deputy, calculates pay, generates payslips and sends them via email — every fortnight, without anyone touching it.

2 hrs
saved per pay run
100%
accurate, every time
WordPress Stripe Bookings

Performing Arts School Website

Full website with Stripe payments, class bookings, and a custom enrolment flow. From first conversation to live website in under two weeks.

14 days
brief to launch
Live
Stripe payments
How It Works

Simple. Fast. No surprises.

01

We talk

Free 30-min call. You explain your problem, I ask the right questions until I understand exactly what your business actually needs.

→
02

I build it

Fixed price upfront — no surprises. You see it working before you pay the balance. Most projects are done and dusted in 1–2 weeks.

→
03

It runs itself

I hand it over, train you on it, and stay available. Most clients come back with their next problem within 3 months.

About

I'm not a tech company.
I'm a business owner who codes.

I run Magic Photography — a Melbourne childcare photography business turning over $1M+ a year. Every automation and tool on this site? I built it for my own business first.

I know what it's like to drown in admin. To do payroll on Sunday night. To miss a follow-up because you were out on a job. I've been there — and I've automated my way out of it.

Now I build those same tools for other businesses. No agency overhead. No 3-month wait. No lock-in contracts. Just practical tech that actually solves the problem.

📍 Melbourne-based
💼 Business owner first
💰 Fixed-price quotes
🔓 No lock-in contracts
Rod Alvarado — Roka Digital

What's eating your time every week?

Tell me your biggest problem. Most projects start from $300 — I'll tell you exactly what it'll cost before we start. Free call, no obligation.

Book a Free 30-Min Call
Get In Touch

Let's talk about your business.

Fill in the form and I'll get back to you within 24 hours. Or email me directly — I actually read my emails.

rodrigo@roka.com.au
⏱️
Typical response: same day or next morning
Melbourne, Australia · AEST timezone
✅ Message sent! I'll be in touch within 24 hours.
AI
Roka Digital AI
Ask me anything

Please introduce yourself:

👋 Hi! I'm Rod's AI assistant. Ask me anything about automation, websites, or AI tools for your business.