Melbourne, Australia

Your business,
automated.

Websites, automations and AI tools for small businesses.
Most projects from $300. No jargon. No lock-in.

See What I've Built Talk to Rod →
$0
Revenue automated
0
Saved per week
0
Live 24/7 systems
What I Do

Three things. Done properly.

I focus on the three areas where technology gives small businesses the biggest return on investment.

Business Automation

New enquiry comes in → email sent, calendar blocked, follow-up scheduled. Job done → invoice out the door. No one touched a thing.

  • Emails & follow-ups on autopilot
  • Automatic invoicing & quotes
  • Your calendar, forms & CRM in sync
  • Everything talking to each other
Get started →

Custom Websites

Sites that look like a million bucks and actually convert visitors into customers. Built fast, mobile-first, and ready to take bookings or payments from day one.

  • WordPress & custom builds
  • Online booking & payments
  • Mobile-first design
  • SEO-ready from launch
Get started →

AI for Your Business

The businesses winning right now are using AI tools their competitors don't even know exist yet. Get ahead before the window closes.

  • AI chatbots for your website
  • Smart document processing
  • Automated customer replies
  • Business data & insights
Get started →
What I've Built

Custom-built for real clients.

Every tool here was built for a specific business problem. Among many others, here are some examples:

A tool for real estate agents — enter a property's details and it writes the listing copy, generates a print-ready PDF brochure, creates a narrated video with AI voice, and posts everything to social media automatically

A tool that sends a quote the moment someone fills out an enquiry form — and follows up automatically every few days until they reply

A tool that onboards new clients automatically — sends the welcome email, collects their details, and schedules the first call without anyone lifting a finger

A chatbot that answers the 10 questions every new client asks, captures their details, and books a call — 24 hours a day, even on weekends

A tool that pulls staff hours every fortnight, calculates pay, generates payslips and emails them — without anyone touching it

A tool that chases unpaid invoices automatically — polite reminders go out on a schedule so you never have to make that awkward call

A tool that notifies 100+ clients the moment their order is ready — personalised emails sent automatically with the right files attached

How It Works

Simple. Fast. No surprises.

01

We talk

Free 30-min call. You explain your problem, I ask the right questions until I understand exactly what your business actually needs.

→
02

I build it

Fixed price upfront — no surprises. You see it working before you pay the balance. Most projects are done and dusted in 1–2 weeks.

→
03

It runs itself

I hand it over, train you on it, and stay available. Most clients are back within weeks wanting to automate the next thing.

About

I'm not a tech company.
I'm a business owner who codes.

I run Magic Photography — a Melbourne childcare photography business turning over $1M+ a year. Every automation and tool on this site? I built it for my own business first.

I know what it's like to drown in admin. To do payroll on Sunday night. To miss a follow-up because you were out on a job. I've been there — and I've automated my way out of it.

Now I build those same tools for other businesses. No agency overhead. No 3-month wait. No lock-in contracts. Just practical tech that actually solves the problem.

📍 Melbourne-based
💼 Business owner first
💰 Fixed-price quotes
🔓 No lock-in contracts
Rod Alvarado — Roka Digital

What's eating your time every week?

Tell me your biggest problem. Most projects start from $300 — I'll tell you exactly what it'll cost before we start. Free call, no obligation.

Book a Free 30-Min Call
Book a Call
A
Arturo
Rod's assistant · Usually replies instantly

Please introduce yourself:

👋 Hey! I'm Arturo, Rod's assistant at Roka Digital. What's eating your time right now — I'll let you know if Rod can fix it.
Chat with us 24/7